At the heart of digital transformation, the story of GBG Hoops illustrates how a strong work ethic can turn into a thriving success. Initially designed as a means to disseminate highly specialized coaching techniques, this project has evolved into an inspiring technology platform dedicated to athletes worldwide. Founded by Mike G., former coach of the New Orleans Pelicans, and Hadaya, a design specialist, GBG Hoops has established itself in a constantly evolving digital sector. Faced with the initial challenges of converting virtual followers into devoted subscribers, the duo implemented an innovative strategy focused on personalized communication and automated systems to maximize engagement. By wisely using tools like GetResponse, they have developed a strong network, transforming online visibility into concrete opportunities. The journey of GBG Hoops reflects an unwavering commitment to fully engage with their community, emphasizing the creation of valuable content and data analysis to guide their strategy. This journey demonstrates that adversity and resilience, combined with an intuitive technological approach, are essential to convert effort into entrepreneurial flourishing.
From individual coaching to inspiring entrepreneurship
Anthony Davis, Jrue Holiday, and a multitude of young athletes dreaming of glory have seen their potential flourish thanks to the expertise of Coach Mike G. Before founding his innovative platform, Mike was a performance coach for the New Orleans Pelicans. He helped renowned players, including Jrue, land massive contracts, thereby forging his reputation as a leading coach. When COVID-19 interrupted the NBA seasons, Mike and his wife Hadaya turned this challenge into an opportunity by developing GBG Hoops.
The challenge of digital transition
Entering the digital realm was not without difficulties. Hadaya mentioned that their Instagram and TikTok presence was insufficient to establish a direct connection with their audience. The main obstacles were converting their social media followers into loyal subscribers, creating personalized communication at scale, and automating their processes to save time. The main challenge was finding a way to convert online visibility into meaningful engagement and concrete results.
The crucial role of digital tools in expansion
GetResponse emerged as a key partner in this transformation. With tools like lead magnets, automated welcome series, and data analytics, GBG Hoops was able to reinvent its engagement strategy. Leads were captured and transformed into engaged subscribers through free offers promoted on Instagram. The weekly newsletters kept their community engaged, while analytics provided valuable insights to optimize their campaigns. In the end, this allowed GBG Hoops to convert free subscribers into paying customers.
