As I prepare to turn the page on my journey at GetResponse, it seems appropriate to reflect on an experience that has shaped not only my career but also my personal development. Throughout my years at this company, I gained a deep understanding of the art and science of marketing and discovered how to convert curiosity into real, meaningful connections. These invaluable skills have given me the keys to successfully launch a project that is dear to me. It is with some emotion that I share today this culminating chapter of my professional adventure.
During my time at GetResponse as a content partnerships manager, I discovered far more than just professional skills. I learned the art and science of marketing, building deep connections with the audience and transforming curiosity into conversions. These unexpected skills guided me toward creating my own business, Csillagkönyv, a company specializing in personalized astrology books co-founded with my partner.
The first step was to raise public awareness. We introduced a free natal chart calculator on our site, an initiative that proved fruitful, with a 10% engagement from visitors. This was the starting point for building an ambitious and sustainable project. After a year, we reached 20,000 subscribers, generated over €150,000 in revenue, and sold 6,000 books.
Essential practices for success include starting with added value, focusing on personalization, using automation wisely, rewarding engagement, and educating the audience.
This adventure has proven that with the right tools and unwavering determination, small ideas can transform into something extraordinary.
My Last Article for GetResponse
There is something special about writing this last article for GetResponse. It is a moment tinged with nostalgia, where one reflects on the journey traveled and the lessons learned. Working at the company has been a rewarding experience that has shaped my career and personal life. I discovered the power of marketing and how to build meaningful connections with an audience, while transforming curiosity into conversions. Every step along the way has been an opportunity to grow, learn, and become stronger professionally.
The Story Behind Csillagkönyv
Today, I share with you the story of Csillagkönyv, the company of personalized astrology books that I co-founded with my partner. This project, which started modestly, is the direct result of the skills and marketing strategies acquired at GetResponse. Csillagkönyv was born from our passion for astrology and our desire to create something deeply personal for our clients. These books go beyond generic horoscopes and offer meaningful natal chart analyses. This project has been a fascinating challenge where each book is handcrafted, emphasizing sustainability and the human touch.
The real challenge has been to raise awareness for our unique product. We started by creating a free tool on our site that allows users to calculate their natal charts. This was a major turning point. Not only did it offer value to visitors, but it also gave them an honest glimpse into what our book could provide. About 10% of website visitors signed up for our emails through this tool, establishing a strong foundation for growing our business.
Building Relationships and Converting
Gaining new subscribers was just the beginning. Since then, we have carefully nurtured these relationships. Our knowledge in email marketing has allowed us to create an engaging welcome sequence, explaining natal charts and why they are important. Each email designed felt more like a conversation than a simple communication, thus building a trust relationship with our clients. Each step has allowed us to move from mere curiosity to making a sale. Automating our email strategy has proven to be a major asset. It allowed us to send personalized messages and ensure our emails reach inboxes at the right time.
We also focused on abandoned carts. With a series of automated reminders, we managed to bring many potential customers back to their purchase. These gentle yet effective emails demonstrated how even a simple nudge could make all the difference. By paying particular attention to our most engaged subscribers, we were able to offer special promotions, thus creating a deeper connection with our audience.