The era of artificial intelligence has revolutionized the way we create content. With a multitude of AI writing tools available, it becomes crucial to choose the one that best suits your needs. However, high productivity is only worthwhile if the quality of the content is present. Unfortunately, many current AI writing generators do not meet this requirement. This article will guide you through the best options available in the market. You will discover which tools excel in specific areas. Whether you are a writer, marketer, or content manager, this information will be invaluable to you. Dive into the world of AI writing tools and maximize your efficiency without compromising quality.
TL;DR: Best AI Writing Generators
| Tool | Best For | Pricing |
|---|---|---|
| GetResponse AI Assistant | Email Writing, Websites & Landing Pages | Free for paid GetResponse users ($15.58/month) |
| ChatGPT | Technical Writing & Documentation | Free; Plus at $20/month, Pro at $200/month |
| Jasper | Long Form Content Writing | Starting at $39/month |
| Writesonic | SEO Content | Free plan available; Paid plans starting at $20/month |
| Claude | Ethical Documentation | Free plan available. Pro: $18/month. Team: $25/user/month. Enterprise: Custom pricing. |
| Grammarly | Short Content Writing | Free plan (100 AI prompts). Premium: $12/month (2,000 prompts). Business: Custom pricing. |
| SurferSEO | SEO Optimized Articles | Basic: $75/month. Scale: $175/month. |
| Anyword | Data-Driven Content Writing | Starting at $49/month |
| Copy.ai | Marketing Content Writing and Repurposing | Free (2,000 words in chat). Starter: $49/month. Advanced: $249/month. |
The Best AI Writing Tools
Here is an in-depth analysis of various AI text generators.
1. GetResponse AI Assistant – For Email Writing
The GetResponse AI Assistant is designed to help marketers generate high-quality newsletters, autoresponders, and automated messages. Integrated into the GetResponse marketing platform, it is extremely convenient. Accessible directly within the email editor, it eliminates the need to switch between multiple tools when creating your campaigns.
The AI assistant is very useful in various ways. You can prompt it like any other AI tool in an empty text block to produce relevant content based on your input. Another use is to refine your text by simplifying, shortening, adding details, changing the tone, or even translating your copy.
Advantages
- Enhances your writing process with its direct integration into GetResponse’s marketing tools
- Helps generate content ideas for emails, eliminating the blank page syndrome
- Affordable, included in all paid GetResponse plans
Disadvantages
- Limits prompts to a maximum of 300 characters, spaces included
Pricing
The GetResponse AI Assistant is free for all paid GetResponse users, including those on the cheapest plan at $15.58 per month. Users of the free plan cannot access this tool.
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2. ChatGPT – For Technical Writing and Documentation
ChatGPT can be classified as an all-in-one AI writing tool. This software can write virtually any type of content, ranging from short marketing copy like product descriptions to long-form content like blog articles. It all depends on your prompting skills.
However, ChatGPT particularly excels in technical writing and documentation. One of its greatest strengths is its ability to process and memorize large amounts of data. The tool can also understand complex ideas and help simplify them, making it very effective for API documentation or complex scientific and technical writing.
Moreover, since the platform is very efficient at simplifying complex concepts, you can use it to create documents intended for clients, such as user guides for non-technical audiences.
Advantages
- Excellent for simplifying complex information
- Processes and remembers large amounts of data from a conversation
- High-quality free tool
Disadvantages
- May produce inaccurate information, requiring human verification
- Does not integrate with documentation platforms like Read the Docs
Pricing
ChatGPT offers an excellent free plan covering most writing needs. However, to access the most advanced model, it is necessary to upgrade to the ChatGPT Plus plan, for $20/month. This plan also provides limited access to the video generation tool Sora. Finally, the Pro plan costs $200/month, offering unlimited access to Sora video generation as well as previews of GPT-4.5 and Operator research.
3. Jasper – For Long Form Content Writing
Jasper is one of the oldest AI writing tools on this list. Initially known as Conversion.ai, it was rebranded as Jasper and is designed to be the central hub for marketing teams. The platform offers various AI solutions to create different assets supporting your content marketing efforts, including an AI writer for long-form content, a tool for product descriptions, and other solutions for public relations, communication, brand marketing, and product marketing.
One of the biggest advantages of Jasper is that it allows you to create a style guide, visual guidelines, and a brand voice. The tools will then use your guidelines to create unique content aligned with your branding requirements. Additionally, the platform has an “Enhance Prompt” feature that improves any provided prompt to ensure quality output, eliminating the need for advanced prompt engineering skills.
You can use Jasper to write blog posts, case studies, press releases, landing page copy, and social media posts. It also has an AI email writing tool.
The platform also allows the creation of campaigns encompassing different assets, making it easy to create campaigns on a single topic with blog posts, emails, and social media posts in just a few clicks.
Advantages
- The Jasper chat is trained on marketing use cases to help create effective marketing materials
- SEO mode integrating SurferSEO to produce SEO-optimized content
- Integrates with Google Docs to write AI content directly in Google Docs
Disadvantages
- No free plan available
- Other tools like ChatGPT and Qwen are better for content requiring extensive research
- Integration with Surfer SEO incurs additional costs
Pricing
Jasper does not offer a free plan but provides a free trial requiring credit card details. The three paid plans are:
- Creator: $39/month for one seat, one brand voice, SEO mode, and access to Jasper chat.
- Pro: $59/seat/month for up to 5 seats, three brand voices, ten knowledge assets, AI image creation and editing, and collaboration and user management tools.
- Business: Custom pricing for unlimited access to all tools, a dedicated account manager, advanced security controls, and automation capabilities.
4. Writesonic – For SEO Content
Writesonic is an AI writing platform that uses different tools to help you create content optimized for search engines like Google, as well as generative engines like ChatGPT and Gemini. One of these tools is the AI article writer, which goes beyond traditional article writers by assisting with aspects such as internal linking and SEO optimization.
Writesonic analyzes well-ranked content in real time to write optimized articles likely to rank well in search engines. It also allows you to upload specific files or pages referenced in the article. Moreover, Writesonic supports customization of style and brand voice, allowing for content aligned with your overall style.
In addition to the article writer, Writesonic offers an AI chatbot called Chatsonic, allowing you to create various types of content, including product descriptions, onboarding sequences, case studies, interactive quizzes, infographics, and tools like calculators.
A major drawback is that Writesonic can quickly become expensive, as it operates on a credit system. Using different features consumes these credits, making the service costly if you need to create more than five articles per month.
Advantages
- Socialsonic helps stay updated with industry trends and grow your presence on LinkedIn
- Writes your content with real-time data
- Can write content in up to 24 languages
Disadvantages
- The SEO optimization feature is not as effective as Surfer SEO’s
- Can quickly become costly for production exceeding five articles per month
Pricing
Writesonic offers a free plan, but it only provides basic features and supports one article per month. Paid plans start at $16/month for up to five articles per month with 100 credits. The Standard plan, at $79/month, offers 1,000 monthly credits and additional features. The Enterprise offering is customized according to the company’s specific needs.
5. Claude – For Ethical Documentation
Claude is an AI assistant developed by Anthropic, similar to ChatGPT but focused on safety, reliability, and accuracy, thus reducing hallucinations. This tool is ideal for creating sensitive documents such as policies, laws, and ethical guidelines. The platform also allows you to upload your documents and files to extract relevant insights.
The Team and Enterprise plans of Claude allow you to share your conversations with other team members, thus promoting collaboration.
Advantages
- Provides thoughtful and ethical responses with fewer hallucinations
- Has large context windows, capable of remembering large amounts of information
- Ideal for research and analytical writing
Disadvantages
- Relatively slow, especially the newest model
- Less suited for SEO or marketing content writing
Pricing
Claude offers a free plan for access to its standard model and basic features. The Pro plan, at $18/month, offers an extended reflection mode and early access to new features. The Team plan, at $25/person/month, includes advanced collaboration tools. Customized plans are also available to meet the needs of large enterprises.
6. Grammarly – For Short Content Writing
Grammarly is a popular writing assistant used for proofreading and plagiarism analysis. With the recent introduction of AI features, Grammarly also helps with content generation. The tool is easy to use: you can choose the level of formality, tone, profession, and type of English desired before generating the content.
However, Grammarly is not as advanced as other AI writing tools like Writesonic or Jasper. It offers few additional customization options and does not allow setting the word count, making it more suitable for short content like social media posts or improving already written content.
Advantages
- Easy to use
- Access to advanced editing, proofreading, and plagiarism analysis tools
Disadvantages
- Less advanced than other content writing tools like Jasper
Pricing
The generative AI writing option is included in both the free and premium versions of Grammarly. The free plan offers 100 prompts, while the premium plan costs $12/month for 2,000 prompts. A business plan is also available, offering unlimited features, BYOK encryption, dedicated support, and custom roles and permissions.
7. Surfer SEO – For SEO Optimized Articles
Surfer SEO is known for its content optimization tool. This tool analyzes the best-ranked content for a given keyword and identifies the subtitles, phrases, keywords, and ideal word count needed to optimize your article.
The Surfer AI writer is designed to create optimized articles from the start, based on the analysis of well-ranked articles and responding to the same search intent. You can also customize the voice tone and targeted keywords, as well as upload a template if you are writing product reviews or product summaries. The AI assistant called Surfy helps refine specific sections of the article.
Advantages
- The content is automatically optimized for search engines
- The Surfy assistant helps to improve existing content
- Ability to automatically insert images and internal links
Disadvantages
- Slightly more expensive compared to other tools
- Ideal only for articles
Pricing
Plans start at $75/month to create up to 60 AI articles per year and invite five teammates. The Scale plan costs $175/month and allows for the generation of 240 AI articles as well as writing and optimizing up to 1,200 articles per year.
8. Anyword – For Data-Driven Content Writing
Anyword is a unique AI content writing tool that uses performance marketing data to ensure the produced content resonates well with your target audience. The platform offers several tools, including a data-driven editor that allows you to create ads, emails, social media posts, and other short marketing assets. The editor ensures that the assets use proven words and are formatted to optimize their performance.
With over 100 proven templates, Anyword also offers the Blog Wizard for optimizing SEO articles in just a few clicks. This assistant scans the web for relevant data and statistics that you can include in your articles to make them more authoritative.
The tool also helps improve existing content by refining landing page copies, emails, etc., using A/B tested data.
Advantages
- Data-driven content writing for optimal performance
- Includes a plagiarism checker
- Integrates with various solutions, including advertising platforms like Meta Ads, Google Ads, and LinkedIn Ads
Disadvantages
- Quite expensive compared to other AI tools
- The content may seem too AI-generated
- The formatting of long content requires manual adjustments
Pricing
Anyword offers four plans:
- Starter: $49/month for unlimited copy generation with a limit of 50 performance predictions.
- Data-Driven: $99/month for 100 real-time performance predictions and up to three seats.
- Business: $499/month for three seats, 250 predictions, custom AI models, role and permission management, and real-time content intelligence.
- Enterprise: Custom plan for large businesses requiring a tailored configuration and enterprise-level security.
9. Copy.ai – For Marketing Content Writing and Repurposing
Copy.ai started as an AI writing assistant in 2020 but has evolved into a go-to market (GTM) AI platform. It still offers AI content creation tools to enhance the workflows of marketers and sellers, with AI workflows designed to produce SEO-optimized content. You can create your own workflows or use existing templates.
Copy.ai allows you to produce content briefs in seconds by applying your value proposition, brand voice, and best practices to ensure that the generated content meets your expectations perfectly. Additionally, it features a powerful content repurposing solution, transforming sales call or event transcriptions into blog articles, emails, and other types of content.
Advantages
- Easily translates content into up to 95 languages
- Supports other marketing and sales activities like prospecting, account-based marketing, deal coaching, forecasting, and processing incoming leads
Disadvantages
- Long content requires heavy editing to reach desired quality
Pricing
Copy.ai offers a free plan supporting 2,000 words in chat for one seat. The Starter plan costs $49/month for unlimited chat projects, unlimited words in chat, and access to the latest LLM models, but supports only one seat. The Advanced plan is $249/month, supporting up to five seats, 15+ sales and marketing workflows, and 2,000 workflow credits per month.
In the current digital era, AI-assisted writing has become a major asset for marketing professionals, bloggers, and website managers. These tools offer increased productivity while maintaining content quality. However, not all solutions are equal, and it is crucial to choose the right tool to meet your specific needs. This article explores the 9 best AI writing tools available in 2025, highlighting their strengths, weaknesses, and pricing.
What is the best tool for writing effective emails?
For marketers and professionals relying on high-performing email campaigns, GetResponse AI Assistant stands out as a top choice. Directly integrated into the GetResponse marketing platform, this AI assistant makes creating newsletters, autoresponders, and automated messages intuitive.
Thanks to its integration within the email editor, it eliminates the need to navigate between various tools, thus optimizing workflow. The assistant can generate relevant copies from simple prompts and offers refining features such as simplifying, shortening, or adding details, as well as modifying the text tone.
A major advantage is its affordable price, included in all paid GetResponse plans starting at $15.58 per month. However, prompts are limited to 300 characters, which may restrict creativity in certain campaigns.
In summary, GetResponse AI Assistant is ideal for those looking to optimize their email campaigns without compromising content quality.
How can AI improve technical writing and documentation?
ChatGPT stands out as a versatile tool for technical writing and documentation. Capable of processing and recalling large amounts of data, ChatGPT simplifies complex concepts, making it extremely useful for creating documents such as user guides or API documentation.
Its ability to understand and simplify complex ideas enables the production of accessible documents for varied audiences, including non-technical ones. However, it is essential to verify the generated information, as ChatGPT may sometimes produce inaccurate content.
With a solid free plan, and paid subscriptions starting at $20 per month for access to the latest models, ChatGPT offers valuable flexibility for those needing assistance in technical writing.
Which tool should you choose for producing long and detailed content?
For creating long-form content, Jasper is a top choice. Formerly known as Conversion.ai, Jasper offers a comprehensive suite of tools dedicated to generating marketing content, including blog articles, case studies, and press releases.
One of Jasper’s notable features is the ability to create a style guide and define a brand voice, ensuring that the generated content remains aligned with the company’s identity. Additionally, the “Enhance Prompt” option improves any provided prompt, facilitating high-quality results without requiring advanced prompt engineering skills.
Although Jasper does not offer a free plan, its paid options, starting at $39 per month, provide considerable value for marketing teams looking to automate and optimize their production of detailed content.
What are the best tools for optimizing SEO content?
Surfer AI is specifically designed for those wishing to create SEO-optimized articles. By analyzing the best-ranked content for a given keyword, Surfer AI generates articles that meet the search intent and are ready to be published with minimal modifications.
The ability to customize the voice tone and target specific keywords allows the creation of content perfectly aligned with SEO objectives. Moreover, the AI assistant named Surfy helps refine specific sections of an article, thus improving the overall quality of the text.
However, Surfer AI may be more expensive than other tools, with plans starting at $75 per month. Nevertheless, for writers and SEO teams, the investment may translate into a significant improvement in search engine rankings.
How to create ethical and reliable content with AI?
Claude, developed by Anthropic, is an AI tool designed to produce ethical and reliable content. Compared to ChatGPT, Claude distinguishes itself by its ability to generate thoughtful responses with fewer hallucinations, making it ideal for creating sensitive documents such as corporate policies and legal documents.
The integration of personal documents allows Claude to provide accurate insights based on the files provided, thus facilitating the creation of compliant and relevant content. Additionally, the plans for teams encourage collaboration, which is essential for projects requiring coordination among multiple members.
Nevertheless, Claude may be slow, especially in the latest models, and is not the best choice for creating marketing or SEO content. The plans begin with a free option and can go up to $25 per user per month for teams.
What tool is most suitable for writing short content?
Grammarly is widely recognized for its proofreading and plagiarism analysis capabilities, but it also offers a writing assistance feature. Ideal for short content such as social media posts or emails, Grammarly allows you to define the desired tone and formality, thus facilitating the creation of texts suited to various contexts.
Despite its ease of use, Grammarly does not offer as much customization as other tools like Writesonic or Jasper. It focuses more on improving existing content than on generating new texts.
Prices range from a free version with 100 prompts to a premium version at $12 per month for 2,000 prompts, making Grammarly particularly attractive for those looking to improve the quality of their short content without a major investment.
What tools can create perfectly SEO-optimized articles?
Writesonic is an AI writing platform that stands out for its ability to create SEO-optimized content. By analyzing well-ranked content in real time, Writesonic generates articles likely to rank well in search engines. This functionality goes beyond mere text generation by including elements such as internal linking and SEO optimization.
Moreover, Writesonic offers an AI chatbot named Chatsonic, allowing you to create various types of content such as product descriptions, onboarding sequences, or even infographics. However, costs can quickly rise due to the credit system, especially if you need to generate a large volume of articles.
With plans starting at $16 per month for basic use, Writesonic provides a comprehensive solution for those seeking to optimize their SEO content while maintaining flexibility in creating various types of materials.
How to produce data-driven content with AI?
Anyword focuses on creating high-performing content through the use of marketing data. This tool analyzes data to ensure that the generated content resonates well with your target audience, using proven words and formats to maximize impact.
Anyword offers several tools, including a data-driven editor that allows up to create ads, emails, and optimized social media posts. Its Blog Wizard generates SEO articles in just a few clicks, integrating relevant data to enhance the authority of the text.
However, Anyword can be expensive, with plans starting at $49 per month. Additionally, the generated content may sometimes seem too AI-generated, requiring human revision to improve fluidity and engagement.
Nevertheless, for those looking to produce data-driven content to maximize marketing performance, Anyword is an invaluable choice despite its cost.
Which tool streamlines marketing content repurposing?
Copy.ai is designed for marketing and sales teams, offering optimized AI workflows for content creation and repurposing. This platform allows you to transform meeting or event transcriptions into blog articles, emails, and other types of content, making it easy to diversify your content without extra effort.
Copy.ai also offers a wide range of pre-defined templates that simplify the creation process, allowing you to maintain a consistent brand voice across all your communication channels. Additionally, the ability to translate content into over 95 languages makes it a versatile tool for international businesses.
However, the quality of long content may require manual adjustments to meet desired standards. Plans start at $49 per month, which can represent a significant investment for small businesses, but justified by the advanced features offered.
In summary, Copy.ai is ideal for teams looking to repurpose their marketing content effectively while maintaining a multilingual presence.
What aspects to consider before choosing an AI writing tool?
Before selecting an AI writing tool, several factors need to be considered to ensure successful adoption and optimal use:
- Specific Objectives: Clearly define what you wish to achieve with the tool, whether it’s generating emails, optimizing SEO content, or producing detailed blog articles.
- Ease of Integration: Choose a tool that easily integrates with the platforms and software you are already using, facilitating a seamless workflow.
- Flexibility and Customization: Ensure that the tool allows for content customization according to your voice and brand guidelines.
- Cost and Budget: Compare different pricing plans and choose the one that offers the best value for your needs and budget.
- Support and Assistance: Good customer support and learning resources can greatly facilitate the tool’s adoption.
For effective writing in accessible language, you can refer to publithings.com/guide-pour-rediger-dans-un-langage-accessible”>this practical guide, which offers valuable tips for improving the clarity and readability of your content.
To Keep in Mind
AI writing tools are primarily wrappers around platforms like ChatGPT, Google’s Gemini, and other similar tools like Claude. However, the various tools available on the market have been fine-tuned to meet specific needs. For example, the GetResponse AI assistant is specifically designed for marketing content writing and, in particular, email writing. Other tools like Jasper and Writesonic try to do everything.
It is also possible to use tools like ChatGPT, Claude, Gemini, and even Qwen to write content, but these require advanced prompting skills to achieve quality output. Additionally, it is essential to remember that AI-generated content requires a human touch to reach the required quality. Therefore, make sure to have human intervention to finalize the content.
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Ultimately, while these tools offer valuable assistance, it is essential to maintain a human touch in content creation. AI can greatly enhance productivity, but human revision remains indispensable to ensure the quality and relevance of the produced texts.
