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The world of sports events and major gatherings has just taken a major step forward. PMY Group, a global leader in technology solutions for sport, has partnered with EVENT360, a benchmark in match day entertainment production. This acquisition promises to revolutionize the fan experience at live events. With a prestigious client list including UEFA and Arsenal Football Club, EVENT360 brings unparalleled expertise. The integration of EVENT360 within KOJO, PMY’s global experience division, opens up exciting new horizons. Together, they aim to create immersive stadium ceremonies and unforgettable moments. This strategic alliance reaffirms PMY Group’s commitment to innovation and excellence.
PMY Group, recognized as a global leader in technology solutions dedicated to sport and major events, has recently finalized the acquisition of EVENT360, a leading British company specialized in match day entertainment production and immersive stadium ceremonies. This strategic acquisition enables PMY to enhance its market position by combining EVENT360’s expertise with the advanced technological capabilities of KOJO, PMY’s global experience division.
EVENT360 has distinguished itself with its impressive client portfolio, including prestigious organizations such as UEFA, NFL International, Six Nations, Rugby Football Union, Football Association, Arsenal Football Club, and SailGP. Their expertise in creating memorable match experiences has left an indelible mark in the sports world, making each event unique and captivating for fans.
Following this acquisition, EVENT360 will be rebranded and integrated into KOJO, allowing PMY to expand its fan engagement offerings through innovative technology solutions and world-class live event production. This synergy between EVENT360’s match day expertise and KOJO’s award-winning creative, production, and technological services positions PMY ideally to elevate the fan experience at major events, tournaments, and stadiums worldwide.
Pierre Yeomans, CEO of PMY Group, expressed his satisfaction by stating that this acquisition perfectly aligns with the company’s vision to enhance the live environment through technology, intelligence, and experience. He added: “We are proud to welcome Julian and the EVENT360 team to PMY Group. Their ability to enhance experiences in the world’s largest stadiums and sports leagues is remarkable, and we look forward to continuing to innovate together by leveraging our collective expertise and skills.”
On his side, Julian Marks, Managing Director of EVENT360, will join the executive leadership team of KOJO as Group General Manager for the EMEA region. In this role, he will work closely with Stephen Lord, CEO of KOJO Group, to drive KOJO’s international presence growth and explore new markets. “We are excited to partner with PMY Group and KOJO,” Marks stated. “United by our common goal of enhancing live sports and entertainment, we are ready to provide world-class experiences that resonate deeply with fans and create lasting memories.”
This acquisition represents a significant milestone in PMY’s growth strategy across the EMEA region and reaffirms its commitment to the UK market. By joining forces, PMY and KOJO are now better equipped to offer immersive and technologically advanced experiences, thus meeting the growing expectations of fans and event organizers.
pmy Group strengthens its presence in EMEA with the acquisition of event360
The PMY Group, a global leader in technology solutions for sports and major events, has announced the acquisition of EVENT360, a British company renowned for its match-day animations, immersive ceremonies in stadiums, and unforgettable live experiences. This strategic acquisition marks an important step in consolidating PMY’s presence in EMEA, thereby strengthening its position in the European, Middle Eastern, and African markets.
EVENT360, with an impressive client portfolio including prestigious organizations such as UEFA, NFL International, Six Nations, the Rugby Football Union, the Football Association, Arsenal Football Club, and SailGP, plays a key role in creating memorable moments in the sports field. This acquisition allows PMY to benefit from EVENT360’s expertise in event production and fan experience, while integrating these skills within its global experience division, KOJO.
Thanks to this integration, PMY will be able to offer even more innovative and technological solutions, thus enhancing fan engagement and the quality of live events. This approach perfectly aligns with PMY’s vision to energize the live environment through technology, intelligence, and experience.
who is event360 and why is its acquisition strategic for pmy?
EVENT360 is recognized as a leader in the production of high-level event experiences. Founded in the UK, the company has distinguished itself by its ability to create spectacular ceremonies and engaging animations for major sporting events. Working with globally renowned clients, EVENT360 has developed valuable expertise in designing and executing events that leave a lasting impression on spectators.
The acquisition of EVENT360 by PMY Group is strategic because it allows PMY to expand its service portfolio by adding a creative and immersive dimension to its technology offerings. By integrating EVENT360 into KOJO, PMY’s global experience division, the company can now offer comprehensive solutions ranging from cutting-edge technology to creative production, thereby addressing the varied needs of event organizers in the EMEA region.
This acquisition also strengthens PMY’s presence in the British market, a key sector for the future development of the company. By combining the strengths of EVENT360 with PMY’s technological skills, the company is well-positioned to meet the growing demand for innovative and interactive event experiences.
how the integration of event360 into kojo will transform the fan experience
The integration of EVENT360 within KOJO, PMY’s global experience division, promises to radically transform the fan experience at sporting events and other live shows. By combining EVENT360’s expertise in event production with KOJO’s advanced technological capabilities, PMY is able to create more immersive and interactive experiences for spectators.
The technologies developed by KOJO, such as AI-based fan engagement solutions and augmented reality, will now be enriched by EVENT360’s creative skills. This means that fans will enjoy more engaging and personalized moments during events, with real-time animations, grand ceremonies, and interactive interactions both in stadiums and virtually.
A concrete example of this transformation could be the use of virtual reality technologies to offer panoramic views of matches or events, allowing fans to feel as though they are at the center of the action, even from a distance. Additionally, registration and ticketing management solutions, such as Reftech, will facilitate access to events and enhance the overall experience for participants.
what are the implications of this acquisition for the EMEA market and the UK
The acquisition of EVENT360 by PMY Group has significant implications for the EMEA market and the UK. First and foremost, it strengthens PMY’s position in a strategic region where the demand for high-quality event solutions is constantly increasing. With the integration of EVENT360, PMY can offer a more comprehensive range of services, covering both the technological and creative aspects of events.
For the UK, this acquisition is particularly beneficial as it consolidates PMY’s presence in the local market while opening new growth opportunities. EVENT360, having already established strong relationships with prestigious clients, brings immediate added value to PMY, thereby facilitating the company’s expansion into new segments and markets within the EMEA region.
Furthermore, the integration of EVENT360 into KOJO contributes to better utilization of resources and skills within PMY, allowing for increased synergy between the different divisions of the company. This results in a more cohesive and robust offering, capable of meeting the growing demands of event organizers in terms of technology and production.
growth prospects for pmy and kojo in the sports event sector
The acquisition of EVENT360 paves the way for numerous growth prospects for PMY and KOJO in the sports event sector. With a solid and diverse client base, including major leagues and prestigious clubs, PMY is well positioned to expand its services and capture an even larger share of the market.
By combining KOJO’s technological innovations with EVENT360’s creative expertise and deep knowledge, PMY can develop new solutions that meet the specific needs of large-scale sporting events. This includes advanced technologies for fan engagement, improved event management systems, and interactive experiences that attract and retain spectators.
Moreover, this acquisition allows PMY to position itself as an essential partner for event organizers seeking to blend technology and creativity. Expansion into new markets and customer segments across the EMEA also opens opportunities for international collaborations and large-scale worldwide projects.
In parallel, PMY continues to innovate with initiatives such as Publithings, which expands its universe into the metaverse through the acquisition of RealiteVirtuelle.com. These efforts demonstrate PMY’s commitment to staying at the forefront of technological trends and providing increasingly immersive and engaging experiences.
how does this evolution position pmy in the global event market
The evolution resulting from the acquisition of EVENT360 positions PMY Group as a major player in the global event market. By integrating EVENT360’s skills, PMY strengthens its ability to offer comprehensive and innovative solutions, combining advanced technology with exceptional creativity. This position allows PMY to stand out from its competitors and respond more effectively to the varied needs of event organizers worldwide.
Furthermore, by leveraging EVENT360’s expertise, PMY can diversify its offerings and enter new market segments, notably by providing tailored services for high-level sporting events. The ability to create immersive and engaging experiences becomes an additional asset, attracting demanding clients seeking cutting-edge solutions for their events.
The successful integration of EVENT360 within KOJO also enhances PMY’s reputation as an innovator in the event sector. By investing in emerging technologies and acquiring specialized companies, PMY demonstrates its commitment to delivering top-quality experiences and anticipating future market needs.
Finally, this evolution enables PMY to strengthen its relationships with key clients and attract new collaborations through a broadened and optimized offering. By positioning itself as a leader capable of combining technology and creativity, PMY is well placed to continue its growth and expansion in the global event market.
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