As consumers are continuously seeking new experiences, immersive devices such as augmented reality (AR) offer numerous advantages. Alongside virtual reality (VR), this technology constitutes a genuine opportunity to stand out.
However, users tend to confuse these two concepts. This is an opportunity for us to take a look at augmented reality and its advantages as a tool for event animation.
Virtual or augmented: what are the differences between these two realities?
The main difference between augmented reality and virtual reality is that AR is anchored in a real environment enhanced by a wide range of features. These allow for surprising user-environment interaction through a headset, glasses, smartphone, or tablet. It is, in fact, a layering of virtual and real elements. Given that AR incorporates digitized information into the real world while VR presents a fully fictional universe, using augmented reality offers more advantages to surprise and innovate.
The various uses of augmented reality
By inserting 2D or 3D elements into the real image, a clever blend of fiction and reality is achieved. This technique aims to serve as a reference to allow participants to project themselves. Besides that, augmented reality also serves, in terms of real imaging, for advertising and digital marketing. In comparison to virtual reality, AR offers a certain flexibility in terms of use.
It can be used to design an interactive showcase, create a virtual fitting room, or to reorganize a space, etc. Aware of its numerous potentials, many companies have in fact made it their main asset for their event communication. In all situations, innovative animations like augmented reality continue to fascinate.
Virtual reality: various advantages in a commercial setting
First of all, augmented reality facilitates the understanding of a product. In addition to a versatility of use, the message is communicated much more easily with AR, by “giving it substance,” thanks to its playful aspect.
At the same time, promotional campaigns using augmented reality are likely to create an emotional connection with their visitors. With distinct advantages, companies can conduct their business differently in the event space.
Augmented reality: utilities and advantages in external events
To offer potential clients or prospects the usage and a clear insight into a product, it is now possible to immerse them in its world. This is done through augmented reality. This is what is called “immersive marketing.” Naturally, other immersive devices exist such as 360° video or virtual reality. But by enriching real images with a camera, augmented reality offers more interesting advantages.
Being more engaging, it is also very well-known in the world of advertising. Thanks to AR, the customer gains a better understanding of the product’s benefits, which encourages the purchase. Likewise, the images convey a lot about the product’s appeal, meaning the brand does not need to provide lengthy explanations or arduous demonstrations.
Augmented reality: a win-win system
In corporate events, the organizer aims to evoke a feeling of empathy in their audience. This technology proves particularly effective in triggering such a reaction. Indeed, this immersive device is an excellent way to strike a chord with potential clients or prospects, by allowing them to experience an almost-real situation. By giving the user the impression of truly experiencing the images they see, augmented reality can multiply engagements.
And this is even more true during a trade show or a fundraiser. Following its use, it encourages product ownership among over 80% of prospects in B2B. In summary, by enhancing customer experience, the advantages of augmented reality are numerous. Thus, if one aims to do business, convince the most skeptical, charm their audience, or simply gain visibility, augmented reality is one of the most relevant solutions.
From the client’s perspective, an augmented reality experience as part of an animation greatly facilitates and simplifies their choice. This can range from the shape, color, or size of an item. However, the goal being to engage the consumer, it is important to direct the content towards them to respond in an original way to their needs.
