logo groupe publithings

CES 2025: Eventbase and Pointr innovate event navigation through AI-powered mapping technology

The CES 2025 in Las Vegas promises to be a true revolution in event navigation thanks to the collaboration between Eventbase and Pointr. Offering a cutting-edge guided experience, this edition focuses on a mapping solution powered by AI, transforming the way visitors move through the vast exhibition spaces. Integrated directly into the official mobile app, the system allows navigation with an accuracy of 1 to 3 meters across 2.5 million square feet. This technological feat not only makes the visit smoother, it changes the way of interacting with high-level events.

At the CES 2025 in Las Vegas, Eventbase and Pointr reinvent the event experience through advanced mapping technology powered by artificial intelligence. With impressive accuracy of 1 to 3 meters, Pointr’s solution integrated into the official mobile app ensures smoother and more precise navigation over the 2.5 million square feet of exhibition space hosting more than 4,500 exhibitors. This innovation enables participants to easily locate booths, seminars, or amenities, thereby turning the exploration of the show into a true intuitive adventure.

discover how eventbase and pointr are revolutionizing navigation at events at ces 2025 with advanced mapping technology powered by artificial intelligence. explore the innovations that enhance participant experiences and optimize event management with smart and interactive solutions.

CES 2025: a mapping revolution with Eventbase and Pointr

On the occasion of CES 2025, Eventbase and Pointr stand out by offering participants an unprecedented indoor navigation experience. Integrated directly into the official CES mobile app, this advanced mapping solution now allows for precise positioning in the heart of the many exhibition pavilions. With accuracy reaching 1 to 3 meters, and a clever adaptation to changing floors, Pointr ushers in a new era for technology culture enthusiasts in search of precision and fluidity. This marks an unprecedented transformation in the world of trade shows.

Eventbase, with its extensive experience and global reputation, utilizes this technology to facilitate the transition between indoor and outdoor spaces. This innovation at CES redefines the standard for global events by providing seamless navigation across an immense area of 2.5 million square feet. The combination of the smart interface and the Eventbase app offers an unparalleled user experience, allowing participants to easily locate renowned manufacturers such as Nvidia and giants like Samsung, while discovering the latest technological innovations. This smart tool completely redefines the way we explore events and paves the way for new digital possibilities.

Advanced technological integration in the CES app

The strength of the integration between Pointr and Eventbase lies in its ability to leverage existing Bluetooth devices at event venues. Unlike competing solutions, there is no longer a need to install costly new beacons. Whether in Las Vegas or at 14 flagship locations, this innovative approach is both eco-friendly and economical, optimizing the return on investment for organizers while ensuring accurate and realistic geolocation. Companies can benefit from increased visibility and enhanced engagement through this major technological advancement.

Strategic reflection on event data

Thanks to its powerful mapping engine, Pointr enables event organizers to save valuable time during the digitalization of maps. Real-time editing of content offers rapid adjustment capability, simplifying the process to its maximum. Furthermore, analyzing participant behavior and preferences provides a wealth of information to optimize visitor flows and overall layout. Adapted to prestigious events around the world such as the World Economic Forum, these innovations project a more interactive and engaging image of trade shows, turning data collection into a substantial competitive advantage.

ARTICLES SIMILAIRES

Externaliser à Madagascar : services disponibles, coûts à prévoir, risques à anticiper et critères pour choisir le bon prestataire

L’externalisation à Madagascar convient surtout aux processus écrits, mesurables et correctement documentés. Son intérêt économique dépend toutefois du coût complet, des infrastructures et du contrôle

9 octobre 2026

Agents IA et RPA – Comment automatiser un back-office externalisé, même sans API ?

Un dossier passe par trois logiciels avant qu’une équipe puisse le traiter. Une personne lit une demande, la saisit ailleurs, puis vérifie chaque champ. Cette

7 octobre 2026

Quelles sont vos exigences par rapport à la santé mentale de vos prestataires ?

La santé mentale des salariés externalisés ne se protège pas avec une charte seule. Les choix du client en termes de prix, volumes et indicateurs

7 octobre 2026

Comment changer de prestataire sans heurts ? Voici le mode d’emploi

Changer de prestataire ne consiste pas seulement à signer avec un nouveau fournisseur. Le calendrier de consultation, les volumes confiés et la date de fin

6 octobre 2026

Bouton retour détourné – Quand du code tiers prend le contrôle de votre site

Le bouton retour détourné expose un site même lorsque le code fautif vient d’un fournisseur. Depuis le 15 juin 2026, Google peut sanctionner cette pratique

2 octobre 2026

En termes d’offshoring : faut-il choisir un seul pays ou diversifier son portefeuille ?

Un site unique simplifie les opérations, mais concentre les risques. La diversification géographique donne plus de marge de manœuvre, à condition de chiffrer la mobilité

2 octobre 2026