On the occasion of Valentine’s Day, an innovative commercial animation is a great idea to do better than the too classic tastings or distribution of samples. The possibilities for animations are as varied as they are numerous.
Nonetheless, faced with fierce competition and the high cost of market shares, it will be those who know how to demonstrate innovation and greater inventiveness who will win this round. This means that the responsibility to surpass yourself in order to attract customers falls on you. To make good use of February 14, the best marketing strategy is to focus on novelty.
In retail, Valentine’s Day is the calendar event that receives the most votes. But despite its occasional nature, it remains a significant highlight for many retailers. While brands compete in creativity to optimizing the customer experience within the store itself, find with us innovative commercial animation ideas for Valentine’s Day.
Why is an innovative commercial animation for Valentine’s Day a good idea?
To our surprise, not everyone sees this calendar celebration in the same light. But even if this day is considered too commercial for some, it remains a major highlight for businesses. Many find it an ideal pretext to get closer to their customers through visual animations full of emotion. Not only is it useful for improving your visibility, but if you do it well, you will create a buzz!
At the same time, you generate a significant amount of goodwill for your brand. Thus, this special day gives you the opportunity to celebrate love with your customers. Let your heart speak and give them the chance to be active participants in the day. Here are the kinds of innovative commercial animations that could increase traffic to your store during Valentine’s Day.
Innovative commercial animations for Valentine’s Day: the holographic photo
By planning a small photo corner that you will make available to your visitors, focus on a holographic photobooth. You can adopt a digital strategy with holographic avatar scenarios. And since the theme of this day revolves around love, adapt the content in this sense, with what best symbolizes this value. You can also enhance holographic displays with personalized love declarations. Depending on your efforts, your customers will fall under the charm of these, and will help to increase your returns. How? Through the photos they will publish on social media in order to impress in turn and keep an unforgettable memory of these good times.
It is possible to create a holographic photo on a green screen that can be customized as desired. The customizable borders, GIF booths using augmented reality, or Getflipped are just some of the variations.
The touch kiosk: an idea for Valentine’s Day commercial animation
Like all digital animations, the touch kiosk revives classic animations to make them even more appealing. The principle of this animation is based on providing one or more touch screens in strategic locations to offer consumers a simple game. It could be a quiz or a maze from which they can win goodies, which you will have naturally taken care to personalize for the occasion.
Be careful, this is not just any goodies. As a gift, it should be pleasant and ideally useful. By doing this, you will make people happy, fostering loyalty to your store, and your store will be remembered for a long time. Indeed, according to a study, a large part of consumers remember for a long time the name of the company that issued the goodies.
Examples of goodies you can offer, which should change the daily life of the user, include: a wireless charger, a holographic monitor for smartphone. Why not also a mouse pad with a wireless charger, a virtual reality headset, a fitness tracker bracelet, etc.
A lively ephemeral decor thanks to projection mapping
Here’s a bright idea to draw a crowd and amaze customers! Create a show around a decor that makes this day even more romantic. You can entrust the realization of a video mapping to a professional so that they can adjust the content to the Valentine’s Day themes.
Using software, computer modeling, and graphic design, one can animate a static object. Its principle is based on creating an optical illusion that makes a static object appear to be in motion. It is therefore used to create a particular atmosphere. Even more remarkably, projection is possible both indoors and outdoors, on large volumes.
You can choose a mapping on an object to highlight a specific item, for instance. Otherwise, interactive mapping would suit the situation for interaction with your visitors. Thus, you can allow them to take control of the projection using their smartphones to reveal shapes or colors.
Immersive experiences: technology in the service of love and sales
Immersive experiences are taking a predominant place in both the realm of romantic relationships and that of sales. Thanks to technologies such as virtual reality (VR) and augmented reality (AR), individuals can now explore virtual environments. There, they interact authentically to create deep emotional connections.
So, prepare unforgettable moments in advance for couples, even at a distance, for the next Valentine’s Day. If they opt for a simple candlelit dinner in 2024, offer them virtual adventures that simulate romantic getaways or shared activities.
Moreover, businesses are also taking advantage of these technologies to transform the shopping experience. By allowing customers to try products in a virtual setting, you will captivate consumers’ attention. At the same time, you can create a stronger bond between them and their products.
Beauty salons, for example, offer augmented reality makeup simulations. Additionally, online retailers allow customers to visualize furniture in their own homes. Thus, immersive experiences prove to be a powerful lever to strengthen interpersonal relationships and consumer engagement. This allows to redefine the boundaries of love and commerce.
