An innovative promotional item in 2020 represents hope for companies to restore the trust relationship with consumers. Recently, they have indeed maintained a relationship of distrust with advertising in general.
Also known as Promotional Products, promotional items are at the heart of corporate communication. However, a study shows that they account for only about 5% of French companies’ budgets, for a huge market of 1.4 billion euros. So, how can we ensure the effectiveness of promotional items as advertising tools in 2020? Here are the key points to know on this subject.
Innovative promotional items: various requirements of events
The last few decades have gradually seen the evolution of usual practices in organizing events. Classic communication methods have thus transformed to give way to a new kind of event marketing. It is no longer just about bringing in a lot of people. Current event communication is mainly after social impact by creating buzz through the element of surprise. Innovation now requires creating exceptional events through a set of marketing strategies.
The best approach is to focus on this unusual aspect to optimize the promotion of a product, a brand, or a service. The goal is to obtain maximum media coverage, and the first step is to arouse all the interest of the visitors to achieve media coverage.
If they have truly been touched by the strategy, they will act as ambassadors for your brand by sharing photos or videos on social networks. Inevitably, they will also talk about it among their peers. This step is therefore of particular importance before moving on to the actual promotion of the company’s brand image.
Innovative promotional items to avoid being forgotten
As we have just seen, every event comes with several constraints. This ranges from timing to sometimes tight budgets. Not to mention that during large-scale events like trade shows, the audience tends to have a high level of expectation. All of this means that the choice of promotional items will be crucial if we aim for a lasting impact.
As a gift, a promotional item should be pleasing, but above all, it should be useful. Thus, a simple decorative object that will collect dust on a shelf or be forgotten at the back of a drawer will not be of much interest and will not be the best choice.
On the other hand, useful promotional items that can be kept for many years after the event will bring happiness. According to a survey, a large majority of visitors (75%) remember a company that gave them an exceptional promotional item for a long time.
Innovative promotional items 2020: what would be the ideal communication medium?
To find the must-haves in terms of communication supports, one must be attentive to buzz and trends. Among the top choices, high-tech objects top the rankings simply because they can provide real added value. Not only for the company’s brand image, but especially for the daily life of the user.
As the backbone and guarantee of success, choose the most original means to deliver your message. But remember, with a budget set in advance, focus more on quality than quantity for a positive impact. A promotional item, no matter how original, will be of no use if it is of poor quality. On the contrary, it will degrade the company’s image.
However, customers will appreciate its daily use if it is functional and has a bit of fun. In conclusion, an innovative and suitable promotional item can create an emotional bond between you and your potential customers, as well as a certain recognition from them. It is known that emotions influence purchases.
Top innovative promotional items in 2020
Big Data, Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), etc. These are terms that are gradually becoming part of our vocabulary and revolutionizing our daily lives. Technological advancements are such that new inventions are appearing every day. Among the latest, these promotional items will undoubtedly propel you to the ranks of the most innovative companies.
Wireless charger for smartphone
With this gadget, charging your smartphone has never been easier. It allows for wireless charging with no cable, simply by placing your device on the base of the unit. Customizable with your logo, slogan, and colors (sky blue, red, black, white) and portable everywhere, your clients, prospects, and visitors will be delighted and will think of you every time they use it. The marking can be done through pad printing or digitally.
A mouse pad with integrated wireless charger
This is the variant of the wireless charger. This mouse pad with integrated wireless charger is also customizable to represent and remind of your company.
You just need to place your device (smartphone) on the right side of the mouse pad to recharge it. Some models have multiple features, including storage for tablets, pens, and smartphones. A true all-in-one solution!
A virtual reality headset as an innovative promotional item
It will delight technology enthusiasts. It is also one of the trendiest high-tech promotional items. The VR headset fits all budgets and will be a hit at trade shows, helping you attract a crowd. If VR was once the privilege of science fiction movies, it has become much more mainstream over time.
However, while we are all somewhat drawn to the concept, the percentage of VR headset owners is still relatively low. By offering this innovative promotional item, you contribute to changing the game. And specifically for the VR headset, trying it is adopting it.
A smartphone holder-charger
If the visitor has a car, this is the ideal gift that will remind them of your company every time they use it for GPS or listening to their favorite playlist. Indeed, there are classic holders that do not integrate into air vents. Additionally, it comes with a phone charger, making it a must-have at the moment. An inexpensive gift, but worth it.
A universal 3D lens for smartphone as an innovative promotional item
Now, an Android or iOS smartphone can take 3D photos and videos with this clip-on lens. You will have no reason not to create a whole cinematic experience and film all the exploits (or those that deserve to be) ! To view them, equip yourself with a classic VR headset.
A sticky cover as an innovative promotional item in 2020 to take selfies freely
This innovative promotional item is the best way to encourage visitors, partners, potential clients to help you create buzz. They can take selfies everywhere without hassle by sticking the smartphone on any smooth surface. A French product that recalls the quality and durability of made in France. It is made of a flexible material (polyurethane resin, brand 3M).
Take communication effectiveness further with a customization of the wallpaper in your colors and visual brand. Suitable for iPhone 5, 5S, 5SE, iPhone 6, 6S, and 7. For Galaxy S4, S5, and S6. Also a product for iPhone 6 Plus, 7 Plus, iPad Mini, iPad 2 and 3, iPad Air 1 and 2, iMac 21′, PS4, Xbox, and also for computers.
In conclusion, distributing a promotional item during an event prolongs the effect of it depending on its durability. Depending on the scale of the event, choose a classic or innovative promotional item while keeping in mind that a good product will always act in favor of the issuing company.
