A major strategic turning point for the event technology sector is on the horizon. In 2026, Event Tech Live, the international showcase for event technology, will be hosted on the East Coast of the United States. After a decade of success in the UK and a central role in the industry’s technological education, this change promises to enhance accessibility, encourage sustainability, and create new growth opportunities for event professionals. By skipping the American edition in 2025 to better prepare for this move, the organizers have laid the groundwork for an exceptional experience true to their reputation for excellence, while reaching a broader audience of industry experts.
Event Tech Live (ETL), recognized as the leading global platform for event technology professionals, announces the relocation of its American edition to the East Coast starting in 2026. After a decade of success in the UK, where it played a key role in educating the sector, ETL is pausing its American operations in 2025 to focus on creating an even more impactful event, aligned with the evolving needs of the industry. This strategic move aims to enhance accessibility, encourage sustainability, and seize new growth opportunities for sector professionals. Adam Parry, co-founder of the event, highlights the commitment to delivering a high-quality experience while minimizing long-distance travel. With the support of its sponsors and exhibitors, ETL is dedicated to maintaining the expected standards of excellence and promises future updates on this transformative event.
event tech live: a new era on the east coast in 2026
The international platform Event Tech Live (ETL), dedicated to event technology professionals, has announced a significant relocation of its American edition. Starting in 2026, the event will leave Las Vegas to settle on the East Coast of the United States. This strategic decision aims to improve accessibility, encourage sustainability, and seize new growth opportunities for industry professionals. Indeed, this relocation will allow for reaching a denser population of event professionals, thus facilitating visitor participation while reducing travel distances, a crucial step towards a lower carbon footprint.
The pause of the American edition in 2025 represents an opportunity for ETL to focus its efforts on creating an even more impactful event that meets the evolving needs of the industry. As explained by Adam Parry, co-founder of the show, this year without an American edition will allow for the necessary time for careful planning to ensure a smooth transition. The Event Tech Live team is determined to provide a high-quality experience, aligned with the standards that the industry expects to see at this event.
impact on the event technology sector
For over a decade, Event Tech Live has established itself as a pioneer in the field, educating the industry on new technologies. With its proven model in the UK, ETL plays a crucial role in the adoption and learning of the latest innovations, while fostering connections between technology providers and their clients. The move to the East Coast is expected to strengthen this mission by providing an even more accessible platform and enhancing participant engagement.
preparations and expectations for 2026
Preparations for the 2026 edition of Event Tech Live are already underway. Rigorous planning will ensure that every aspect of the event meets the high standards set by previous editions. The organizers are committed to maintaining the enthusiasm and support of their sponsors, exhibitors, and participants. While waiting for additional details in the coming months, ETL promises an experience that will not forget its origins while embracing the new opportunities brought by this change of scenery.
