In 2025, the NRF: Retail’s Big Show in New York shines thanks to the ingenuity of Pointr, a leader in AI-based indoor mapping and navigation solutions. Offering an optimized experience in the heart of the 3.3 million square feet Javits Center, Pointr transforms the journey for the 40,000 expected participants. Their interactive maps, featuring capabilities such as real-time positioning technology and app-free accessibility through QR codes, facilitate the discovery of booths, access to amenities, and reception of relevant alerts. For exhibitors, this innovation increases visibility and interactions, revolutionizing engagement in the world of trade shows.
Pointr, a leader in indoor mapping and navigation solutions through AI, has been chosen as the official technology partner for NRF 2025: Retail’s Big Show in New York. Following the success of the previous edition where 39,000 visitors benefited from these technologies, Pointr now offers an even more optimized experience for participants, facilitating their navigation within the vast Javits Center.
With Pointr, participants can enjoy seamless navigation options, whether finding a booth, attending a session, or receiving real-time updates. The interactive maps, accessible via the official NRF Events app, on-site kiosks, or QR codes, ensure an enhanced experience for the approximately 40,000 visitors and 1,000 exhibitors expected.
- Navigate with ease: Easily locate booths, amenities, and sessions using accurate and interactive maps.
- Real-time directions: Blue Dot technology guides participants directly to their destination.
- Location-specific notifications: Receive timely notifications, for example, « The plenary session starts in 10 minutes. »
- App-free accessibility: Access maps via QR codes and URLs, without the need for additional downloads.
For exhibitors, these maps are not only navigation tools but also visibility platforms. They enable increased traffic to booths through personalized QR codes, enhance booth listings with enriched content, and provide real-time analytics to adjust content immediately.
Pointr’s advanced technology transforms each map into a powerful engagement tool, allowing organizers to track participant behavior with detailed analytics and adapt in real-time based on search trends.
Pointr and the Participant Experience at NRF 2025
The NRF Retail’s Big Show is a major event, attracting thousands of visitors and exhibitors each year in the heart of New York’s Javits Center. For the 2025 edition, Pointr is the essential technology partner, offering innovative mapping and indoor navigation solutions. With its next-generation interactive maps, Pointr promises to transform the participant experience, simplifying the search for booths and facilities while ensuring smooth navigation throughout the event. With its integration within the official NRF Events app, Pointr’s technology guarantees an enriched interaction for all visitors.
Mapping Innovations for Better Navigation
With Pointr, each participant at NRF 2025 benefits from enhanced navigation tools, promoting the discovery of a multitude of points of interest within the exhibition center. With the ability to receive real-time instructions on their smartphones through Blue Dot technology, they can easily plan their routes and attend the sessions of their choice. Moreover, location-based notifications allow communication of relevant information about upcoming presentations or events. This advanced technology not only transforms movement within the event but also optimizes the interaction between visitors and exhibitors.
Impact for Exhibitors and Event Organizers
Pointr’s solutions are not only beneficial for participants but also represent a considerable asset for exhibitors and organizers. By providing real-time analytics and the ability to quickly adjust the content offered to visitors, Pointr enables increased visibility and enhanced engagement during the event. Exhibitors can promote their booths more dynamically, using personalized QR codes and enriched booth listings. Organizers, in turn, can leverage precise analytical data to better understand participants’ behaviors and adjust event strategies accordingly.
