Founded in 2015, the agency Publithings is renewing itself and changing its graphic identity. This comes with a strategic overhaul to face the new challenges of tomorrow. Dagmara K., Media Strategist within the company, provides the keys to this change.
Publithings is completely overhauling its website, changing its logo and abandoning blue to focus on black and white. What is the message behind these changes?
Every graphic identity has a lifespan and must renew itself after a while. On one hand, it is about adapting to current codes, and on the other hand, it is also necessary to look forward and innovate. We decided it was time to change, nearly 6 years after the creation of Publithings. Indeed, the image that Publithings conveyed no longer corresponded to what it had become. Previously, its driving force mainly came from its events sector. Today, we are focusing on the media sector. Therefore, it was necessary to rethink the website, its logo, and its identity.
This translated into a modernization of our image. We also wanted to show the development of our agency, which is strengthening. It is now orchestrated around 4 strategic and complementary areas: advising, producing, distributing, and animating clients’ projects. By completing our offerings, it became evident that we needed to enhance our graphic identity. We chose black and white for its timeless elegance and the « professional » aspect it brings.
Without revealing too much, note that all other logos are also evolving.
What drove this choice?
This choice happened quite naturally. It stems from the reorganization of the areas and the desire to premiumize these areas. It was thus necessary to work on both form and content. We quickly realized that the old logos were not modern enough. They simply no longer represented the core of Publithings’ activities.
The choice was also made due to the health crisis. The events sector took a back seat. We needed to adapt, rebuild, and emerge stronger from a significant period of turmoil.
If Publithings has innovation in its DNA, must it constantly renew itself?
Every brand must renew itself, adapt to offer new content, or communicate on new platforms. With many ongoing projects, Publithings is not simply renewing its form but also the content and offerings it provides. This is not unique to our company. However, it is true that with innovation as the main theme around which we build the rest, we may be more aware of the changes we need to make.
If everyone must renew themselves, it is only given to some to innovate. It is with this vision in mind that we revisited the logo. It is streamlined and no longer has a baseline. We focused on a more direct approach. The information is on the website. It is a return to our roots, and our strength lies in our content.
Does this change in the graphic charter imply a change in the editorial line?
Overall, the editorial line will still be the same as before. The quality of accurate information remains our horizon. But we also know that we can always improve. That’s why we work hard every day to meet the very high standards of our readers.
Moreover, we will soon expand our platforms with the addition of podcasts and videos. We could not continue without these formats, which are among the most consumed today.
What ambitions arise from this change?
We have already touched on this a bit at the beginning, but it is about showing that we are true experts in several areas. Mastery of various subjects allows us to have multiple strings to our bow. We can then afford to offer the activities of our areas because we feel legitimate in doing so.
The second phase is to expand the sites and acquire new domain names. We wish to become the leaders of innovation in France. If we can summarize the values of Publithings, this is it: Innovation and ambition.
What sectors are shaping innovation the most today?
All the sectors we are positioned in, namely AI, Big Data, VR, connected objects, Blockchain, Cybersecurity, Smart City, Data Center… they integrate into fundamental areas like health to enable improvement. Each company must have an affinity with these sectors. That’s why we need to raise awareness among people about all these new technologies. They represent the future and constantly help us challenge ourselves to become better.
