The booth at your exhibition is much more than just a simple reception infrastructure for this type of event. It is truly a powerful marketing tool to enhance the company’s visibility, capture leads, retain customers … and ultimately boost your sales figures.
To achieve these goals, optimize your presence at the exhibition through a visible booth. How to ensure this visibility? By innovating, daring to do things differently to stand out from the competition and attract visitors. Think of the high-tech exhibition booth that always makes an impact.
Setting up an exhibition booth: what are the stakes?
Whatever your expectations regarding your participation in an exhibition, having an eye-catching booth allows you to easily achieve the expected results. Generally speaking, this type of event allows you to present and launch a new product/service, boost the visibility of the company, prospect, and retain customers. The exhibition is also a great opportunity to stand out from the competition and position yourself in the market. You can understand all the stakes that the quality of a booth at a professional or public exhibition represents.
Exhibition booth: opt for a digital and interactive installation
From the decor to the point-of-sale materials of your booth, think digital to stand out from the competition during your participation in an exhibition, a fair, an exhibition, etc. Contact a event agency specialized in innovations and next-gen technology. These professionals provide you with a complete solution to set up a digital booth. With plasma screens, touch kiosks, and connected objects that will furnish your space, there are plenty of surprises for the visitors. For animation, choose virtual, augmented, and mixed reality or robotics.
Integrate a holographic kiosk into your booth at an exhibition
Without completely banning traditional methods, integrate a high-tech support into your booth to present your products or services in a different way during an exhibition. For a favorable reception of your offers by consumers and to ensure your brand image, 3D scenography is an excellent means of enhancement. Benefit from this staging through a holographic projection of what you have to present. The effect is undeniable. You will surely leave a mark.
Create an event with an augmented reality photobooth at your booth
The booth of your exhibition consists naturally of the structure itself and all the elements of decoration that bring all its personality to your space. Among these accessories, an augmented reality photobooth allows you not only to stand out but to provide a sensational experience for visitors. This 100% digital and interactive animation allows them to play with simple movements on filters to decorate their photo or video. Even better. By customizing these filters, you can feature your products in the visitors’ photos.
Participation in an exhibition: a robot as a welcome agent at the booth to stand out
The animations offered at your booth at an exhibition also influence consumers’ decisions. To get them to embrace your brand, bet on an original activity. For example, you could use a robot for welcoming visitors. Event agencies specialized in robotics provide you with a wide range of robots with numerous functionalities. Some are skilled in conversation, while others excel in playful animation. Most robots are pre-programmable, allowing you to adapt dialogues to your company’s guidelines.
Also consider animations involving virtual reality
During your participation in an exhibition, invite your audience and visitors to experience an immersive adventure with virtual reality. Offer this activity as an animation at your booth. Thanks to a VR headset, this technology allows users to access any universe. Tourism professionals, for example, can offer a getaway to a dream destination. The possibilities are endless and fully customizable. Entrust the organization of this animation to a team of experts who offer turnkey solutions. The package includes among other things the rental of equipment, installation of materials, the presence of animators on-site to assist the users, …
