At first glance, one might think that organizing a store event is not very complicated. Unfortunately, this is not always the case. If you’re out of inspiration, here is a top 6 list of innovative events to adopt for a store.
The store event that values customers
An original experience whose concept is to value its clientele. Those who wish to feel like a VIP find themselves on the cover of a magazine for the duration of a store event. Personalization focuses on displaying the name and face of the participant.
An idea made possible thanks to a camera and a green screen. This store event even allows to enrich one’s customer database by recording the contact details of participants for later sending of the display. A brilliant idea that should not hesitate to be implemented because it bears fruit.
The animation around dynamic display in-store
It is a digital display device, like a digital kiosk or screen. Unlike static displays, the content of a dynamic display is subject to prior programming. Thanks to players like a USB stick or a box, dynamic displays can broadcast videos, as well as various animations, etc. Despite templates that allow for the setup of aesthetic and impactful content, a third party may still face difficulties in creating these contents.
Fortunately, we can outsource their design through specialized agencies in the field. Additionally, dynamic displays have many advantages, particularly in the retail sector. Beyond improving the customer experience provided by these devices, the store easily manages to attract significant foot traffic. The screen installed in the window will indeed catch the customers’ eyes and encourage them to walk through the door.
At the same time, customers are encouraged to purchase through the products that are showcased. This is bound to impact the store’s sales figures. Lastly, another important advantage of dynamic displays is to keep customers in the store to continue their shopping. Thanks to the playful effect of this device, customers feel less like they are waiting.
The immersive workshop as a store event
The concept of this store event is to allow interactivity between artificial intelligence and visitors through an application. The latter will enable participants to create their own products. The manufacturing process involves mixing different ingredients through a television screen. The finished product will come out of a dispenser connected to the application. And to finish beautifully, the little gourmets will taste the products they themselves designed. This store event provides a personalized, entertaining, and enriching experience. Moreover, this workshop, in addition to being immersive as a store event, also allows for the consumer to be flattered by having their name displayed on the screen.
Immersion, interactivity, and live to boost the store event
The principle is to put the customer at the center of this animation. It relies on shooting a photo in a photo booth. This photo is simultaneously broadcasted on a giant screen in the street nearby, aiming to showcase the consumer. Seen this way by passersby, they feel flattered, and additionally appreciative of the tastings of new products offered in parallel.
In the age of social media, the animation is naturally declined with a hashtag chosen for the occasion. This animation technique was adopted by a famous brand in 2018. Its principle is to bet on live interactions with the customer to increase the average shopping baskets of clients.
When augmented reality makes us swing
By overlaying images of participants and virtual images on the screen, we obtain a unique experience. Customers will surely appreciate this. This idea of a store event was a hit when a brand used it for an improbable dance of its customers with its fruity mascots. It is essentially GMS animation, using the principle of augmented reality. Again, putting customers at the center of the store animation is a strategy that always pays off. Furthermore, many customers who took part in this animation were happy to share it on social media through video posts. The returns have been even better. Now, it’s up to you to find the differentiating strategy and animation to spark curiosity around your store!
When technology modernizes tasting
With a tablet equipped with an augmented reality application, bottles are filmed. On the screen, we will see, as part of a promotion for fruit juices, fruits entering the bottle. This store event finds its interest in encouraging customers to get their fill of vitamins, with, for example, the indication of the nutritional benefits found in each bottle. With a quiz, it is also possible to give the consumer the freedom to choose the contents of their juice.
