During a captivating exchange with Owen Hemsath, a renowned video marketing strategist, a powerful idea emerged: rather than focusing exclusively on creating online courses, it is essential to build an authentic community around one’s content. Hemsath, an expert in YouTube strategy, advocates for an approach where the human connection surpasses mere knowledge transfer. Through his insightful advice, he invites us to redefine how we engage our audience by turning every viewer into an active member of our digital ecosystem. A true paradigm shift that can transform the impact of a creative project.
Owen Hemsath, a video marketing expert and reputed YouTube strategist, presents an innovative vision: the importance of human connection beyond content. During a captivating discussion at VidSummit, he asserted that “nobody wants your course, they want a community”. His message is that the value of a course lies not only in the information it delivers but in the community it helps to create.
According to Owen, a course should be seen as a gateway to a real relationship, thereby creating loyalty and long-term success. He encourages creators to use video as a means to engage an audience and to convert that attention into lasting relationships through email. His strategy is based on the combination of video and email to build a community around unique content and experiences.
meeting with a maestro of video marketing
Owen Hemsath, a name that resonates among the titans of video marketing, is more than just a YouTube strategist. When I spoke with him at VidSummit, his innovative approach stood out clearly. Unlike many creators who focus solely on creating video content, Owen emphasizes the importance of human connection. For Owen, it’s not just the online courses that matter, but the community that those courses can foster. A message as powerful as it is true: people are not just attached to the teachings, but to the exchange and the human relationship that develops.
transforming a simple course into a vibrant community
According to Owen, it is crucial not to limit oneself to selling online courses. The true challenge and reward lie in the ability to bring people together, creating a community where ideas bloom and multiply. This perspective transcends mere commercial transaction; it embodies a total transformation, from ephemeral to lasting. The key lies in interaction, in those intangible moments where a subscriber at 2 AM can ask questions live, participate in discussions, and feel that they are part of something greater.
the future of marketing is in human relationships
In a time when technology is omnipresent, Owen Hemsath reminds us that the future of marketing still rests on the foundation of human relationships. Platforms evolve, tools transform, but human connections remain the cornerstone. Creators must remember that behind every view and every click, there is a person, a potential member of their community. Building an authentic link with one’s audience is therefore essential to convert casual viewers into loyal supporters.
