The landscape of event technology has evolved spectacularly in the second half of 2024, resembling a corporate Tetris game where industry players join forces to offer increasingly comprehensive solutions. In the face of a constantly changing event industry, companies are betting on strategic partnerships and adopting AI selectively, thereby improving the management of bookings and events. While some, like Cvent, pursue a series of acquisitions, others prefer to boost their internal capabilities. At the heart of these innovations, artificial intelligence is gradually but surely taking hold, changing the way event platforms operate. Whether through survey tools like Explor’s or the integration of 3D visualization from Prismm, the year 2024 positions technological innovation as an essential lever for event transformation.
As the end of 2024 approaches, the event technology landscape has undergone a true transformation, akin to a corporate Tetris game, where companies frantically strive to assemble the pieces to create comprehensive solutions. Strategic partnerships have taken precedence over internal development, facilitating the creation of centralized booking options.
In the field of event management, leadership is marked by Cvent, with its multiple acquisitions such as that of Splash, while other players prioritize financial prudence. A selective adoption of artificial intelligence is starting to appear, with specific additions like Bizzabo’s Event OS Copilot and Explor’s survey analysis tool.
Among the new launches, SpotMe has introduced Onomi, specifically designed for the life sciences industry. As for acquisitions, RainFocus has strengthened its presence with the purchase of WebEvents Global.
The new integrations notably include Hubli with Amadeus Cytric Easy, Meetingselect with Shiji Group, and Prismm partnering with HoneyBook and Perfect Venue for a smoother and more immersive event management experience. Finally, Bizzabo and Grip have respectively enriched their offerings with advanced AI capabilities and on-site solutions.
Evolution of Event Companies
By the end of 2024, the universe of event technology unfolds like a game of Tetris, where companies are engaged in a frantic race to connect the pieces and create the most comprehensive solutions. When considering venue booking and event management, the motto seems to be: “Why build when you can partner?” Integrations and strategic partnerships are multiplying to offer centralized booking options. Consequently, event technology companies are joining forces to conquer new markets and expand their service offerings, all while respecting their financial limits.
Selecting Artificial Intelligence Integration
Despite the growing influence of artificial intelligence in enhancing event products, it has not yet penetrated the market as deeply as one might think. Platforms are taking a measured and pragmatic approach to AI with selective deployment in specific use cases, as seen with Bizzabo’s Event OS Copilot. This field opts for a meticulous strategy rather than a frantic pace, preferring integrations that add real value for event professionals.
Major Collaborations and Product Launches
Recent collaborations and innovations in event technology demonstrate an evolution towards greater connectivity and integration between different tools. With platforms like SpotMe launching Onomi and partners such as Hubli and Amadeus Cytric Easy facilitating meeting organization on various platforms, the industry is adapting to the complex needs of modern events. Furthermore, analytical tools, such as those offered by Explori and SlidesLive, utilize the latest advancements in AI to convert vast amounts of data into actionable insights, thereby enabling better understanding and customization of event experiences.
