By definition, a corporate event is a manifestation that promotes the company’s image to its clients, employees, or partners. However, corporate strategy is not only relevant to businesses as any organization can also adopt it. In other words, it can be adapted to internal as well as external events.
Unlike product and brand communication, corporate communication focuses on the company. This means it centers on its achievements, values, history, and ambitions.
What is the purpose of organizing a corporate event ?
Trade shows, corporate seminars, street marketing, team building, and incentives are all types of corporate events. In fact, we can organize them for various objectives: thanking employees for their involvement, incentives to encourage more effort, or simply to present products. We can schedule them to train employees in new working techniques or to introduce them to new technologies.
Since a corporate event can impact the company’s image and its development, it holds particular importance. If well organized, it can generate truly tangible results. This affects human resources, as it will contribute to boosting employee engagement, but also impacts sales and marketing. In other words, it’s out of the question to choose the type of animation randomly. Furthermore, organizing a corporate event can be a powerful lever for loyalty and increased sales. However, it is essential to find the animations that can captivate a broad audience.
Corporate event: effectiveness meets innovation
If you aspire to stand out and take the road less traveled, focus on innovative communication methods. Captivating the audience’s attention, sparking curiosity, and fostering interaction are essential for optimizing the returns of an event. In fact, this is one of the reasons why successful activities often revolve around virtual reality and augmented reality.
Innovative animation ideas for a corporate event
A decor that comes to life with video mapping
This technique uses specific software to draw and reproduce volumes, thereby giving the illusion of a three-dimensional structure. A projection of light effects on a mobile or static surface creates a digital, customizable decor with sound effects and color games. Moreover, the surreal stage background enabled by video mapping becomes even more surprising thanks to the illusion of animation of what was originally static.
This marketing tool is already among the most effective, but by synchronizing it with the on-site animations, you are sure to harness its full potential.
A futuristic team building with augmented reality and virtual reality
During a seminar, it is not uncommon for companies to take the opportunity to relieve stress and tensions. To encourage exchanges, we can base it on classic team building animations such as escape games, but with the addition of digital technologies. In association with augmented reality, the game becomes futuristic and more thrilling.
Of course, the scenario will also be revisited. One example among infinite possibilities: overcoming a hellish machine equipped with artificial intelligence. Participants will have to succeed in challenges while avoiding obstacles on their way. They will have an augmented reality software, various documents, and accessories to develop common strategies.
Another way to encourage employees to overcome challenges together in a totally playful context. Besides better stress management, this activity fosters collective decision-making within a team. However, whatever the game, by inviting augmented reality and virtual reality into your animations, you will be carried away by magic, fantasy, and sometimes horror into a whole new dimension.
A corporate event full of sensations with extreme sports simulators
To strengthen the bonds among group members, high-sensation activities are always a hit. But in reality, they can involve risks due to the high speeds or extreme heights that characterize them. The virtual reality simulator allows you to experience these adventures, with less danger involved. Ranking among the most requested for corporate events, the VR simulator captures the user’s bodily movements. Wearing a VR headset will completely immerse them in a different world.
Activities to perform in a VR simulator
With a 360° view, the simulator provides the same sensations as one would feel while engaging in the activity. Thus, become an adventurous hero and fly over breathtaking places in a skydive or parachute. Experience the thrill of climbing, and get a rush of adrenaline with high-speed motorcycle races. Those fond of gliding can let loose on both snow and water on a super powerful jet ski. And if you want some challenge in addition to speed and movement, the simulator allows multiplayer mode and offers a wide range of entertaining confrontations.
If practiced in team building, adaptability, overcoming challenges, and other aspects of personality discovered during a VR simulator game can be utilized in a professional context.
Create a spectacle with 3D holographic projections
The purpose of a drive-to-store operation like trade shows is to outperform the competition and attract passersby to visit your booth. One of the most effective ways to achieve this is to draw traffic around a 3D holographic projection. Futuristic and constantly evolving, 3D holographic content brings life to the store or event, as the case may be. An essential animation if one aims for the image of a company that is a leader in innovation.
With a holographic fan, a creative three-dimensional projection of your company’s vision and ideas can be designed. Whether it is in a Gif, image, or video, a 3D rotating content will undoubtedly catch the attention of passersby. For your product launches, holographic monitors and pyramids will serve as decoration elements to place on either side of your booth or store. They will surely highlight your flagship products and logo. Additionally, you can also call upon mixed reality to showcase a specific feature of an item.
Finally, play with objects that spring out of the screen with the 3D hologram without glasses and telepresence with the life-size hologram. Your clients will see it as a unique experience like they have never seen before. To go further, researchers from Sussex have managed to enable interaction of the 3D hologram with the audience by making it tactile.
Team building after a corporate event: The film dubbing
After a corporate event, nothing beats an original team building activity to bond your teams! Film dubbing is just the perfect activity to enhance team spirit while having fun. It allows your colleagues to dive into the world of cinema, reinterpreting iconic scenes with their own voices. In addition to fostering collaboration, this fun and creative moment could reveal hidden talents among your employees. It can also encourage creativity and active participation from everyone, from the most extroverted to the most reserved. Indeed, you have the opportunity to rewrite the dialogues of a mythical sequence while adding a personal, often humorous touch.
Thus, your colleagues transform into true screenwriters, writers, and actors. Then, equipped with a tablet and a microphone, they record their voices in a soundproof room, recreating the atmosphere of a real dubbing studio. At the end of the activity, the recorded sequences are screened for a moment of debriefing and shared laughs. This unique team building animation then strengthens bonds among colleagues in a relaxed and warm atmosphere. It is perfect for relieving pressure after a major corporate event, such as a conference, a seminar, or professional training. You will certainly come away with unforgettable memories and a more united team than ever.
The hybridity of corporate events: Combining physical and virtual
If there is a significant evolution in the way companies organize and participate in professional meetings, it is the hybridity of corporate events. By combining physical and virtual elements, they offer unmatched flexibility. In other words, they allow participants to join conferences, seminars, or trade shows, whether present on site or online.
This approach meets the increased need to adapt to the diverse requirements of participants while enhancing engagement. Live interactions, such as Q&A sessions and workshops, are enriched by virtual features. Live chats and real-time polls are excellent ways to promote an inclusive dynamic. Furthermore, hybridity allows for broader geographical reach. As a result, people from all over the world can participate without travel constraints.
However, this duality also involves challenges, especially in terms of logistics and user experience. Companies must invest in adequate technologies and develop engaging content strategies to captivate both on-site participants and those online.
